Reebok

Reebok CrossFit Nano 4.0 Shoe Commercial

We conceptualized, directed and edited this international spot for Reebok starring four time CrossFit Games champion Rich Froning. Shot in Tennessee, the concept visually depicts Rich doing a wide range of training in the shoe. The voiceover are direct quotes from CrossFit CEO Greg Glassman, stitched together in a way that speaks to both the fundamentals of CrossFit and the shoe itself.

Torin Simpson

Torin Simpson

Director / Editor

Jon Gilbert

Jon Gilbert

Director of Photography

Jay Vera

Jay Vera

Producer